Style guides, packaging, and product design that bring a brand’s personality into everyday life.
TINY PLANETS / STYLE GUIDE
My contribution: Design and production of the Tiny Planets style guide—a shared visual reference for bringing its character world to life.
Character at the center. Consistency all around.
My work spans art direction, brand guidelines, licensed products, and international packaging. I bring designers, photographers, and illustrators together to develop coherent materials for marketing and licensing.
01 / PACKAGING & HOME ENTERTAINMENT
Stories worth taking home.
Sesame Street: Old School 2
Art direction and package design for the Sesame Street DVD collection.
A family of familiar faces.
Art direction and package design across Sesame Street home-video DVDs, balancing each title’s story with a recognizable brand presence.
Across markets. Art direction and package design for Sesame Street DVDs for ABC Australia.
02 / CHARACTER GUIDELINES
Give every maker a shared language.
Sesame Street Muppets Drawing Guide Design and layout of a reference guide for drawing Sesame Street’s characters.
Plush & Sculpture Guide Design, layout, and photography for a guide to translating Sesame Street characters into three-dimensional products.
03 / LICENSED PRODUCTS
Built for play.
Art direction for Sesame Street character puzzle tiles, bringing familiar personalities into a playful product format.