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ART DIRECTION / BRAND SYSTEMS / PACKAGING

One world.
Every expression.

Style guides, packaging, and product design that bring a brand’s personality into everyday life.

Tiny Planets character style guide showing coordinated brand artwork and design applications
TINY PLANETS / STYLE GUIDE

My contribution: Design and production of the Tiny Planets style guide—a shared visual reference for bringing its character world to life.

Character at the center.
Consistency all around.

My work spans art direction, brand guidelines, licensed products, and international packaging. I bring designers, photographers, and illustrators together to develop coherent materials for marketing and licensing.

01 / PACKAGING & HOME ENTERTAINMENT

Stories worth
taking home.

Sesame Street Old School Volume 2 DVD collection packaging

Sesame Street: Old School 2

Art direction and package design for the Sesame Street DVD collection.

A collection of Sesame Street home-video DVD package designs

A family of familiar faces.

Art direction and package design across Sesame Street home-video DVDs, balancing each title’s story with a recognizable brand presence.

Sesame Street DVD packaging developed for ABC Australia

Across markets. Art direction and package design for Sesame Street DVDs for ABC Australia.

02 / CHARACTER GUIDELINES

Give every maker
a shared language.

Pages from the Sesame Street Muppets Drawing Guide

Sesame Street Muppets Drawing Guide
Design and layout of a reference guide for drawing Sesame Street’s characters.

Sesame Street Plush and Sculpture Guide with character reference photography

Plush & Sculpture Guide
Design, layout, and photography for a guide to translating Sesame Street characters into three-dimensional products.

03 / LICENSED PRODUCTS

Built for play.

Sesame Street character foam puzzle play tiles for Berk

Art direction for Sesame Street character puzzle tiles, bringing familiar personalities into a playful product format.

© 2026 Mark Magner. All rights reserved. Selected work created for the respective brands; character and brand rights belong to their owners.